If car sharing could be a success, so could buggy sharing. This thought led to Frank Verheijden championing the idea. And in 2014, Buggybooker started commercially sharing children's buggies. In the run up to this moment, they prepared by collaborating with the city of Leuven on thorough trials with a test buggy.
Appreciation levels were high in terms of market potential. One the one hand, there are more grandparents taking their children out for excursions and, on the other, the comfort of Buggybooker is also highly valued. Young parents have also changed their approach to their free-time experiences. Time is scarce and experiences are becoming more valuable and young people want to use the time they have as efficiently as possible. With as little hassle as possible.
The starter package comprises 10 buggies. This range is being further perfected and, in 2015, we would like to roll out the commercial enterprise in Belgium and the Netherlands. Shortly thereafter, other European countries are on the horizon. The buggies are rented out to cities and municipalities but there is also increasing interest from shopping malls, leisure and attraction parks. The respective managers can then rent out the buggies or offer them for free. In addition, the side panels for the buggies can also be rented out as advertising space.
In order to ensure the buggy works within a rental setting, they must be very robust. The frame, upholstery, tyres and the assembly techniques must be designed to be sturdy and easy to use. The design ensures that maintenance activities are kept to a minimum. The rain cover comes in different versions that can bear the old flags from the municipality.
Care and experience for the end user are central tenets. The buggies therefore include a large baggage space and children sit at the height of the adult in order to encourage interaction. Parents book their buggy online in advance.