Can e-commerce be green commerce?

Online shopping has a big boost in our country. In Belgium we now make 15% of our purchases online. Driven by convenience and price, e-commerce, just like in neighboring countries, continues to advance, resulting in more and more transport movements and packaging waste.

 

★ CHALLENGE ★

Can e-commerce become 'green commerce'?

 

Online shopping has a big boost in our country. In Belgium we now make 15% of our purchases online. Driven by convenience and price, e-commerce continues to advance, resulting in more and more transport movements and packaging waste. Can e-commerce ever become green commerce? And can we solve the challenge from a design perspective?

 

1. How can we pack goods smarter and avoid waste?

Companies want to protect the products during transport but do not always choose the most material efficient way for this and rather opt for standardization. This usually leads to more packaging than smarter packaging. The result is that goods are often overpacked, and consumers are burdened with the downsides.

 

2. How can we get more at destination with fewer transport movements?

Every logistics professional will agree with you: today's biggest challenge is the last mile, even the last meter of delivery. It is the delivery times that cost the most time and money, often people are not crazy, and the result consists of (expensive) returns, more transport movements and consumer disappointment.

 

★ THE WINNERS ★

The winning team 'Rootes' came up with an innovative concept to get more goods to their destination with fewer transport movements. The team aims at crowdsourcing and focuses on the social aspect and "smooth transport". With the help of an app they trace the daily route of consumers. They determine the collection locations strategically based on the data from the app. Courier services take the packages to the pick-up location where the consumer regularly passes by. The consumer receives a signal via his app and picks up his package from the provided smart boxes or at caregivers. Caregivers are people from vulnerable population groups, such as the elderly who are called in to act as a collection point. By involving the caregivers, their concept also acquires a social dimension. During busy buying moments such as the Christmas period, they think about setting up pop-up pick-up locations.

 

 ★ PARTNERS ★

The students were assisted in their creative brainstorm by experts from the Flemish Institute for Logistics (VIL), UHasselt, Made, Plan C, UAntwerpen, Erasmushogeschool Brussel and OVAM. 21 teams of students presented their project to a professional jury with members from Colruyt, Google, Fostplus, Montea, Plan C and OVAM.