Boomerang is a reusable packaging for dry food such as pasta, rice and cereals, complemented by a consumer application and an underlying working process.
Boomerang aims to create a partnership between retailer and consumer to close the materials loop. The retailer provides the reusable packaging, cleaning and refilling, while the consumer is responsible for the use and return.
Accompanying the system is an app to encourage the consumer. The app provides an overview of the deposit and notifications when the user should return the packaging. Furthermore, the app stimulates the consumer through rewards, goals and feedback on the number of disposable containers saved. In this way, Boomerang hopes to create consumption habits and system loyalty.