FLOOW2 is a smart business-to-business marketplace in The Netherlands where companies and
institutions can share – as in rent – all kinds of equipment, as well as the skills and knowledge of their staff.
Companies of all sizes and shapes that are active in – amongst others – construction, agriculture, health care, transportation, real estate and
service industry are invited to use the FLOOW2 platform to share their under-utilised overcapacity of assets, such as excavators, meeting
spaces or MRI scanners, just to name a few.
FLOOW2 unites demand and supply, allowing providers to generate a higher turnover and/or higher profits from their overcapacity, which
would otherwise remain unused. Renters who use FLOOW2 are able to reduce costs, as the platform allows them to use products they
otherwise had to buy, even if they only need the product for a short period of time. However, FLOOW2 is not just about avoiding
costs, it’s also about sustainable business, as doing more with what one already has leads to less consumption. Another interesting side effect of this business practice is that it strengthens social and business contacts.
FLOOW2 allows free access to the platform during the first 90 days after registration. When this period is expired, FLOOW2 charges between €25 and €250 a month, depending on the number of ads the provider wants to post. Renters can use the ‘Share for free’ account to use the platform for free after the trial period.
Efficient asset utilisation simply makes good business sense, as it enhances the financial strength of a company. FLOOW2 was the first
company in the world to identify the opportunities of asset sharing by developing a sharing marketplace that makes companies’
surplus capacity transparent and thereby tradable in a safe and user friendly manner.
To make asset sharing successful, companies first need to map all the assets that are not continuously being used, and thus won’t be
missed within certain time slots. Next, the conditions to share these assets need to be decided upon. In this manner, it’s possible to
create a second revenue stream in the company. Looking at asset sharing from the other side, companies also should think about which assets could be rented from other companies, instead of simply purchasing them.